The videos above were produced for the GOP.
I think the idea was to make the GOP more attractive to 'young voters'.
I don't know if they work or not, but I can tell the GOP one thing that does not work
and that is the idea that the speaker makes no eye contact with the viewer.
This is a very old (you can guess what kind of person they hired to produce these -
NOT young and hip) idea in conventional TV: "Don't look at the camera".
This makes no sense whatsoever.
If you want to make a poi