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CREATION NATION

Posted on April 18th, 2014 Written on michael's blog


  Today, we are all creationists. Not in the sense that you might think. Not in the way that they think of this in South Carolina. We are all creationsists now, or soon will be, becasue we are all in the business, one way or the other of creating content. The warp and weft of our culture, the very fabric of our day to day lives, is now created by... us. And pretty much all the time. This is a very big change in the way that we work, and we are only at the v

Tags : IP , Instagram , Facebook

What Would Facebook Look Like On Oculus

Posted on April 2nd, 2014 Written on michael's blog


  It seems to be over here.... I just got my Oculus Developer's Kit... Between this and Google Glass, I am having a busy time with the new and explosive world of 'wearable tech'. Clearly this is going to happen.. or at least some iteration there of. Personally, I think the guys at Facebook, having just bought Oculus for $2 billion (for a company that apparently has never made profit!) should get with Apple and get some decent design. This thing is like wearing a scuba mask with no glass.   But it's just the start. And I am sure it will mature. In the meantime, what does it all mean? I think we are looking at the beginnings of an entirely new platform - VR - Virtual Reality. Instead of watching a screen you are immersed into the experience. But what does this have to do with Googe Glass? To my mind they are two sides of the same coin.  Glass, obviously, is not 3D immersive.  But it, like Oculus, depends on very fast, very stable and very dependable streaming video. This is really the next big change.   In keeping with Moore's Law, the cost of processing content keeps dropping and the speed keeps increasing. First it was text and you got word processing. Then it was stills and you get photos on line. Then it was music and you got iTunes. Then it was video and you get Hulu and Netflix. And now it's live streaming all the time. And what do you get? You get a kind of real time participation. What will the final product be? No idea, but here's an interesting 'first look'

Look Me In The Eye When You Say That

Posted on March 19th, 2014 Written on michael's blog


  The videos above were produced for the GOP. I think the idea was to make the GOP more attractive to 'young voters'. I don't know if they work or not, but I can tell the GOP one thing that does not work and that is the idea that the speaker makes no eye contact with the viewer. This is a very old (you can guess what kind of person they hired to produce these - NOT young and hip) idea in conventional TV:  "Don't look at the camera". This makes no sense whatsoever. If you want to make a poi

A New Kind of Magazine Journalist

Posted on March 14th, 2014 Written on michael's blog


Last week, I found myself at The Oval, in London. As an American, I had no idea what "The Oval" was, but as soon as I told the taxi driver he knew. "Cricket!" he said. For me, "cricket" goes with Jiminy, but as anyone in the UK knows, The Oval, now known as The Kia Oval, thanks to commercial sponsorship, is an international cricket ground in Kennington, London. Cricket the game, not the insect. I was at The Oval to teach the staff of The Cricketer Magazine to

The Irresistable Power of Storytelling

Posted on March 13th, 2014 Written on michael's blog


There is no point in taking all the time and effort required to find, shoot, script and edit a video piece if in the end no one wants to watch it. You may start with a great opening shot, once the impact of that is gone, what is the motivation for someone to stick with the story until the end? If you're counting on the 'importance' of the information you are offering, forget it. How many times have you started a video and then dumped out because it was 'borin

Tags : Budweiser , Superbowl , arc , of , story
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