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The Irresistable Power of Storytelling

Posted on March 13th, 2014 Written on michael's blog


There is no point in taking all the time and effort required to find, shoot, script and edit a video piece if in the end no one wants to watch it. You may start with a great opening shot, once the impact of that is gone, what is the motivation for someone to stick with the story until the end? If you're counting on the 'importance' of the information you are offering, forget it. How many times have you started a video and then dumped out because it was 'borin

Tags : Budweiser , Superbowl , arc , of , story

Glass!!!!

Posted on March 5th, 2014 Written on michael's blog


More than 70 people turned out to see 'Glass' LONDON: Last night we ran the first Google Glass Master Class with The Guardian newspaper in London, at their offices. Glass, for those who are not yet familiar with it, is Google's latest and most interesting piece of new technology. It is called 'wearable tech', that is, you wear it. They are, at first glance, a pair of glasses that have a small camera/screen combination built into them that hangs in front of your eye. They are still in

Looking At The World Through Glass

Posted on February 20th, 2014 Written on michael's blog


  Next week I am going to give a series of seminars on Google Glass in London. (Feel free to attend!) In order to get ready for this, I have been wearing (using?) Glass for the past two months. It is an 'interesting' experience. And, while you can't get Glass yet (unless you are an 'explorer' and want to pay $1500), there are now, apparently, a plethora of competitors and imitators in the works. I expect that within the next year or two we are going to see lot

RTE Raises the iPhone Bar... even more

Posted on February 11th, 2014 Written on michael's blog


  @philipbromwell shoots and astonishing broadcast piece with an iPhone for RTE/Ireland @GlenBMulcahy has always been on the cutting edge of the use of new technologies for broadcast and journalism, but now he takes RTE to an entirely new level of quality. Take a good look at this and tell me that iPhone is not broadcast quality.

It's iPhone All the Time Now...

Posted on January 25th, 2014 Written on michael's blog


  Dublin Dockers by Philip Bromwell, RTE/Ireland There is no question that the iPhone is a real game-changer for video - and apparently for television. We have done an increasing number of video trainings with iPhones only - most recently for the new London Live 24-hour local news channel in London.  For that one, we trained newspaper reporters from The Independent and The London Evening Standard to shoot videos for the channel. We have also trained United Nat

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