Sure, there were Best Buy spots announcing the 5:30 a.m. open-time for Black Friday, but between Flip, iPod Nano and one of the digital cameras that now takes video (I guess the commercial didn't quite work), consumer-generated video occupied nearly 50 percent of the ad buys during Thanksgiving football. Consumers love to take video, and companies are responding.
Here's a response video to the current Flip ad campaign:
http://www.youtube.com/watch?v=aVNucJ8LrVw
acollmer
11:43 am Sunday
Nov 29, 2009