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consumer-generated media buys up traditional media space

Posted on November 27th, 2009 Written on cara's blog


Do you like this?

Sure, there were Best Buy spots announcing the 5:30 a.m. open-time for Black Friday, but between Flip, iPod Nano and one of the digital cameras that now takes video (I guess the commercial didn't quite work), consumer-generated video occupied nearly 50 percent of the ad buys during Thanksgiving football.  Consumers love to take video, and companies are responding.

Here's a response video to the current Flip ad campaign:

http://www.youtube.com/watch?v=aVNucJ8LrVw


Tags : commercials , video , flip , ipod , nano
1 comment(s)

acollmer
11:43 am Sunday
Nov 29, 2009
that's pretty amazing. with all of the commercial competition sites sprouting up now, I wonder how mainstream that will be by the end of 2010?