The Video Revolution Has Arrived

Video is the most powerful medium the world has ever experienced.

Last year, the average American spent 4.5 hours a day, every day, watching TV.

We also spend 8.5 hours a day watching screens.

Now, as video comes to the web, more and more of that screen time is going to be occupied by video.

It's a kind of Gresham's Law - more dynamic media drive out less dynamic media. And there is nothing to day so dynamic as video.  It's a way of communicating ideas or telling stories that employs writing, images, music, editing, storytelling, graphics, filmaking - the whole spectrum of human power of communication - eye, ear, mind and emotion.

That's why the growth of video watching has been so stratospheric.  It captures us like nothing else.

Until now, we've all been video watchers, but very very few of us have been video makers.

We've been content to leave this to 'the professionals'.

Well, maybe we had to - once. Professional video cameras once cost tens of thousands of dollars. Professional video editing systems once cost close to a million dollars.

Today, all that is over.

A good, broadcast-quality video camera can be had for a few hundred dollars, and they are so simple to operate that they are virtually point-and-shoot.  A very very powerful video editing software package can be had for a few hundred dollars and they are also fairly simple to use.

What does all this mean?

It's a moment of revolution in video.

What was once the domain of only a select few is now open to anyone.

Anyone who learns the skils of video literacy.

It's a language.

Like French. Or English.

When Gutenberg first laid paper to inked movable type, he changed the world. The printing press made it possible for anyone with an idea to publish to the world.  It was a moment in history that changed everything.

Now, we're at one of those moments again. 

Small video cameras, laptop edits and a web that carries video are the Gutenberg's printing press of our time.

But if you wanted to write books in 1452, you not only needed a press, you needed to learn to read and write.

Today, if you want to control and conquer the world of online video, you not only need the gear, you also need the skills - video literacy.

And that's what we're offering here:  Video Literacy.

It's going to be a revolution as, well, revolutionary as Gutenberg.

And the future belongs to those who can 'read and write' in video.

And like those who embraced the printing press in 1452, a whole new world awaits you.

and it does.