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Future Shock - Get To The Point Already!

Posted on January 13th, 2011 Written on michael's blog


Do you like this?

When are you gonna get to the future?

Jeff Jarvis posted a tweet about Future Shock - The Movie

Future Shock was a book written by Alvin Toffler, a 'futurist' in 1970.

(Futurist, by the way, strikes me as a great job).

It became an instant best-seller.

In 1972 it was made into a film with Orson Welles as the host/narrator.

Here's the first part.

OK. It's the usual crap about 'computers will control our lives' or 'we are innundated with information - more than 1,000 books published each month'!  That's it? A thousand books a month?  Compared to the daily output of the web, it's nothing.  Really, as a 'futurist' Tofler was pretty crap. But I suppose it's too late to ask for our money back. That's the advantage of being a futurist.

What I took away from watching the film however, was an overwhelming feeling of 'get to the point already'.

The film just drags on and on and on before it finally gets to the point of what it wants to say.

This, I think, is very much a product of our being inundated with information.  Lots of it. A lot more than 1,000 books a month!

We need to get to the point - to be far more focused - far more direct.

This, I think, happened gradually, but now it's quite precise.  It's not so much that we have shorter attention spans, but rather a greater impatience with wasted time. And there is a ton of wasted time at the open (like half) of the film.

Get to the point!

The film is somewhat amusing to watch for the antiquated technology but moreso for the pacing. If Future Shock has been about anything it is about focus, focus, focus. 

And that, I think, is no bad thing.

DId I get to the point quickly enough?

Your videos have to do the same.


Category : People  
3 comment(s)

michael
11:27 am Saturday
Jan 15, 2011
Its interesting how sensibilities have changed. When I went to Columbia J School, the gold standard was Harvest of Shame by Edward R Murrow. Today, it's pretty unwatchable.

jamesERIC
11:19 am Saturday
Jan 15, 2011
I agree, kind of. Toffler was indeed a household name back then. We long since discarded our (borrowed) copy. Still popular when I taught a freshman composition course disguised as "Science Fiction Masterpiece" or somesuch... what you do to keep teaching when freshman comp is no longer a university requirement. So, to the point. Future Shock is a sci-fi yarn with sociologist overtones, T's strength was in making his standard-issue author's extrapolation into something bizarre. Scary. The thing is, it resonated not only with the LSD generation (music, juxtaposed images, odd dialogue in this clip), but with the vast, stodgy masses (Welles' narrative style). It's that stodginess that the movie holds a through-the-looking-glass mirror to. Which takes time. And I think for us here, comfortable in our frenzy on the other side of that mirror, it is hard to imagine how much time really was needed to convey the reality of what NOW was going to look like. My impression is the movie-makers weren't so much to blame for molasses consistency, as were the backers--McGraw-Hill textbooks. Boooorrring.

TopAbbott
1:19 pm Friday
Jan 14, 2011
I love the look of early 70s movies and TV. That crazy "futuristic" music! "Toothpaste!" "8 Track Tapes!" BTW, he says 1,000 books a day, 30k per month. It did take a while to tell us what we're watching, but I got to see Corvette's on the lot for the 1st time in their lives!