Gawker Founder: The Future of Online Media is Video

Nick Denton, the founder and CEO of Gawker, one of the most admired digital websites spoke at the IAB Media Conference this week and said:

the future of all things media is video.

I put this in caps because this is big news for us.

Here's his exact quote:

“People don’t really want to read text,” Denton said. “They want videos, they want images, bigger, more lavish.” In other words, consumers are looking for online media products that more closely resemble TV and magazines.

You can read the whole story here.

Of course, we would rather see it in video.

Maybe Denton would do well to sign up the staff of Gawker Media for nyvs and learn how to tell compelling stories and report them in video as opposed to text.

Well, that will take time, but this is a good start.

It's obvious to us that Denton 'gets it' and doesn't get it.

Here's a quote I found annoying:

"Since video is generally expensive to produce, Gawker staff will concentrate on finding and curating available video to embed on the site."

Video, Nick, is no more expensive to produce than text.

And your staff should be making their own.

I am gonna sign Nick Denton up for NYVS myself and email him the ID and Password.

Let's see what happens!

I'll keep you posted.