How To Make Millions With Video

 
You could also be on the cover of Time Magazine... Time.. it used to be big... a magazine... it's like a website but on paper.....

Bill Paley lived a fantasy life.

He was the founder and owner of CBS.

How did he do that?

Paley's father was in the cigar business, but Paley could see that radio.. .and later TV.. .were going to be a big business...

And they were businesses developing in a vacuum.

In those days TV signals were broadcast through the air and picked up by people with radios and TVs through antennae.

Hard to believe, but true.

And the electro magnetic spectrum had pretty limited bandwidth, but the government was actually giving away bandwidth, for free, to anyone who wanted to start a radio station.

Bill Paley wanted to start one.

That free bandwidth allowed him to get his entertainment and news into thousands and later millions of homes for free.

The bandwidth, in theory, belonged to all of us, but he got it.

How come?

He was there first.

Ironically, Paley's ability to get his content into a few millions homes for free was nothing compared to the neat trick that the Internet does - it allows anyone to get their content into, at last count, 2 billion homes, also for free.

Pretty cool!

I mean, how long do you think people are going to continue to pay for cable when the web gives you everything, and more, for free.

Not long, would be my guess.

What is amazing is how few people are taking advantage of this rather remarkable give-away.  And it won't last.

Today, The Guardian (our favorite newspaper) ran a very interesting story:


At the moment, Youtube is prepared to fork out $100 million, mostly to conventional or near conventional producers to provide content for the new channels, but this is only the beginning - and a great opening for anyone who wants to create content for what we used to call TV.

In the early days of TV, no one knew what to do with it either, and the producers went to radio, the conventional producers of their day, and asked them to provide content - hence Amos and Andy, among other things - radio taken to TV

But that did not last long.  There was no American Idol or Survivor on Radio!

Now the web is primed to become its own video driven medium - and it is one desperately seeking content.

It's going to be The Wild Wild West, and so far, no new Bill Paley has emerged.

Yet