The New York Times is a newspaper.
And like every other newspaper or magazine in the world, it has begun to transit to the web.
Newspapers are printed on paper, and that act carries with it a kind of internal DNA of what the content will look like. Ink on paper. Limited space.
For a long time the website for the NY Times looked a lot like a newspaper on a screen.
This made little sense intellectually, but you can see that with 150 years of paper experience, it was hard to think 'outside the paper'.
Now, it seems The Times is starting to do that.
They have launched a new kind of OpEd piece, called Op-Docs
These are editorial statements, but made entirely in video.
And, as opposed to a talking head, they are starting to play with all the plasticity that the medium allows.
Here's one of the first.
The Silent Majority.
Nice job, NY Times.