billions served

 

Watch this space…

US Internet viewers watched a staggering 8.9 billion videos last month.

Last month!

99% of these were on Youtube. So reports  247wallst.com.

This number is simply astonishing.

On Youtube, the average number of videos watched per person was 74.

The vast majority of content on Youtube is what we would call ‘viewer’ generated.  All of it is viewer posted. It’s the real indicator of the democratizaton of video online.  The videos may be mostly dumb, highly personal self-creations, but it is resonating with the marketplace in a gigantic way.

Hulu, which runs only professional premium content had a comfortable 38 million unique viewers last month, which is nothing to sneeze at, but 8.9 billion it is not.

When it comes to comparing these online stats to conventional broadcast numbers, don’t even bother to try. With 120 million videos currently on Youtube, the three networks working together would have to create original content and air it for….ready… 4,500  years to reach the volume that Youtube has reached currently.

4,500 years.

That is not going to happen.

The technology is speaking extremely clearly to anyone who wants to hear it.

And it is fairly easy to see where the future is.

And it is not on NBC.

And remember, those hundreds of thousands of hours of content were shot, produced and uploaded for free.

It’s an astonishing number.

From the time the printing press was invented it took almost 50 years for the number of books in circulation in Europe to go from next to nothing to 15 million.

We are only 3 years into the world of Youtube and online video.

Where will we be in 50?