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- Coming soon for the backpack journalist: the personal drone
- Who produces better corporate videos: the suits or the workers? (See if you can guess)
- Is this a story?
- 10 stellar branded YouTube channels (as chosen by CommPR.biz)
- 5 reasons videos fail to go viral, according to the Harvard Business School
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Results 1 - 5 of 11
Coming soon for the backpack journalist: the personal drone
Posted on April 27th, 2012 Written on rustycawley's blog
So while we're talking about the future of backpack journalism, here's an interesting idea for a new accessory. How about a drone?
Yes, we're talking about the same technology that the U.S. military used to track down Osama bin Laden. But what if we attached a video camera, and use the drones to cover natural disasters, terrorist attacks, urban riots, political protests, and such. Rather than rent a helicopter, the backpack journalist could just attach a GoPro to a portable drone, send it aloft
Who produces better corporate videos: the suits or the workers? (See if you can guess)
Posted on April 19th, 2012 Written on rustycawley's blog
Executives are producing 51.4 percent of in-house corporate videos, says a new study from Qumu. That compares to just 13.4 percent from workers.
But ... the same study indicates that the worker-generated content is more compelling. Even the suits say so.
So why do the executives insist on controlling company videos.
More than half told the survey that they are concerned that workers will upload "irresponsible content." Yet 100 percent said they had never seen "irresponsible content" from an e
Is this a story?
Posted on March 25th, 2012 Written on rustycawley's blog
This is about a simple a story as you can imagine.
One guy riding on a motorcycle. Another flying a plane.
The story (told in 29 seconds): Can the biker grab the tail of the plane?
Does this qualify as a "story"? In the world of mobile, this is probably the best kind of story. Pure action, but action that leads to a point: That the GoPro camera is pretty freaking cool.
The clip has attracted more than a half million views on YouTube. Every client I've ever had would be very, very, VERY ha
10 stellar branded YouTube channels (as chosen by CommPR.biz)
Posted on March 20th, 2012 Written on rustycawley's blog
10 Favorite YouTube Channels View more presentations from CommPRO.biz
5 reasons videos fail to go viral, according to the Harvard Business School
Posted on February 27th, 2012 Written on rustycawley's blog
Thales Teixeira, a scholar at Harvard Business School, has used eye-tracking scanners and facial analysis to identify five reasons why video ads fail to spread across the social web. He outlines them in an article in the latest Harvard Business Review:
1. Prominent Branding Puts Off Viewers: "The more prominent or intrusive the logo, the more likely viewers are to stop watching—even if they know and like the brand."
2. People Get Bored Right Away: "Keeping viewers involved depends in lar
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