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rustycawley's blog

Internet TV: Bypassing the networks

Posted on February 6th, 2012 Written on rustycawley's blog

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From ReadWriteWeb Editor-in-chief Richard MacManus' report on the 2012 International CES, the world's largest consumer technology trade show:

"Traditional TV networks have already been disrupted by time-shifting devices, which enable consumers to fast forward through ads. The next step is bypassing TV networks altogether, as consumers increasingly access TV content via the Web. YouTube is undergoing a transformation as we speak: from a place to watch cat videos on a PC, to a place to watch high quality professional video content on a TV set.

"While popular TV network shows such as Mad Men and Breaking Bad will continue to reach a large swath of people, Internet TV opens up opportunities for new types of video content to emerge and become popular too. Formats will evolve. We'll see TV stars and brands creating their own YouTube channels and releasing short bursts of content to the Web. But also, we'll see web applications arise that mix TV content with Internet programming. This is fertile ground for publishers to innovate and for marketers to latch onto to reach niche audiences."

Tags : Internet , TV , YouTube , television , TV , networks

Category : new careers in video

3 comment(s)

rustycawley
11:11 am Wednesday
Feb 8, 2012

Hard for a baby boomer like me to adjust to the idea of TV as a generic, but that's absolutely right. For example, just got an email from Netflix promoting its new original series, "Lillyhammer." Now I'll probably watch it on my 52-inch "television" via my son's Sony PS3. But my daughter will watch it on her iPad via wifi in her art studio. And my boss will watch it on her iPhone via 4G in an airport. Is this TV as I knew it watching "Have Gun Will Travel" on my family's B/W television as a six year old? I think McLuhan would say no. (Oddly enough, today I can watch "Have Gun Will Travel" anytime I want using the same technology as watching "Lillyhammer." TV is no longer purely linear, no particularly tied to my location. If I've got a screen and a feed, I'm in business. Is this TV? Not really.)

michael
10:36 am Wednesday
Feb 8, 2012

I think that the term TV is increasingly either irrelevant or a generic meaning video driven entertainment or information. How you see it is up to you and what you want. Right now, 'reality' shows (with the exception of real-time, you vote now) are all abstractions in terms of when you watch them. even this will change leaving only sports in real time, and most likely web streamed instead of broadcast

MelindaMovies
4:43 pm Tuesday
Feb 7, 2012

What about reality TV? Do you think thats gonna change too?