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rustycawley's blog

Is this a story?

Posted on March 25th, 2012 Written on rustycawley's blog

Do you like this?

This is about a simple a story as you can imagine.

One guy riding on a motorcycle. Another flying a plane.

The story (told in 29 seconds): Can the biker grab the tail of the plane?

Does this qualify as a "story"? In the world of mobile, this is probably the best kind of story. Pure action, but action that leads to a point: That the GoPro camera is pretty freaking cool.

The clip has attracted more than a half million views on YouTube. Every client I've ever had would be very, very, VERY happy with that sort of ROI.

Tags : GoPro , YouTube

Category : youtube , Social Media

1 comment(s)

Alyssa
4:11 pm Tuesday
Apr 10, 2012

I think you're exactly right. Everything is accomplished with one shot, all action, and no context needed. Certainly enough of a "story" to engage a half-million viewers (and probably a lot of repeat views as well).