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Courses > Welcome to the Big Leagues (Cable Production)
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Welcome to the Big Leagues (Cable Production)

Instructor: Michael Rosenblum
Level III \ Duration 38:15 \ Released Mar 31, 2009

Have an awesome idea for a cable network? Let us teach you how to jump into cable television production by getting the attention of network producers. This course will discuss: pitching to cable executives, development deals, the concept paper, creating a pilot, creating a sizzle reel, how to get a meeting, and the changing demand for cable.


Testimonials

"Great advice, really entertaining.  I feel confident I can approach a Discovery Channel, or Lifetime with my next project, fully prepared."   Howard, Portland, OR


About the Instructor

Michael Rosenblum

For more than 22 years, Mr. Rosenblum has been on the cutting edge of the digital "video journalist" revolution. During this time, he has led a drive for video literacy and the complete rethinking of how television and online video is made and controlled.


Lesson Viewed / Completed Duration
It Has to Be Perfect Comments (0) 1:41
What is on the screen has to be perfect if you're going to make a living in video. This isn't time for YouTube or home videos anymore.
500 Cable Channels - The New Demand Comments (0) 2:27
Cable is now demanding more than 4 1/2 millions hours of content a year - that's a huge amount of content that needs to be filled - by you.
Not That Hard to Do Comments (0) 1:17
You've watched them for years, you understand them. Really, anyone can make one - just how do you get started?
Give Them Tuna Fish Comments (0) 2:02
Don't try to change the channel, give them what they want - just better and cheaper.
Execution Not Ideas Comments (0) 2:50
No one buys ideas, they're a dime a dozen. It's about execution.
The Trauma Story Comments (0) 5:15
The funny story on how I sold my first series in cable.
Getting a Meeting Comments (0) 4:03
How do I get a meeting? I have this great tape and spent all of this time producing it? What now?
Pitching a Concept Comments (0) 4:58
You have to get their attention right away - or your done.
Letter to Ted Comments (0) 2:07
"Dear Mr. Turner, you don't know me but you make television all wrong."
The Concept on Paper Comments (0) 2:21
Three to five pages that explain what the show is - this has to be just as grabbing and interesting as the actual show!
The Development Deal Comments (0) 2:33
Be flexible! Have several pitches ready to go. This is about collaboration, it's not just you.
Making the Tester Comments (1) 2:03
This is your one moment to really do this, show the cable distributor what you can do.
Going for Pilot Comments (0) 2:00
A pilot is a one-off full sample of the show that you will do.
What Makes a Winner Comments (0) 2:38
What's the killer formula for a show?